In the marketplace companies that are involved in b2c business or b2b have most of similarities as b2b sells the product or services to the other corporations while b2c includes selling to the consumer end. However, all the models have great influence. Nowadays, the ecommerce has made it faster producing results, which has huge impact on the revenue graph. It has filled the communication gap between user and company. The buyer has it easier deciding the content they are buying by simply checking out samples online. Similarly, the firms know the marketing strategies after observing the customer behavior.
The Buying procedure
The B2b business is time taking as it includes discussion with various departments before making the deal. It includes researching on buyer persona which needs depth search, and marketing team has a lot of work. In the b2b vs b2c ecommerce both has to make the stuff that satisfy the loyal customers. But b2c has it faster as it studies the customer buying trigger and needs before planning the advertisement and hence closes the deal sooner. It has quick circle from production to selling as compared to the b2b. However, the business-to-business has a larger spectrum. It is the expensive market where transactions are in high amount. The b2b marketplace companies hires many people including the decision makers.
The Communication
After the last two decades, the marketing process has been changed. It had huge influence on buyers and seller relationship. In b2b business the companies are fully aware of what content to provide, how to engage with the clients. They know the buyer’s pain hence, delivering the right stuff is easier nowadays. The marketplace companies study the client’s personalities. The b2c marketing plays it diverse, their aim is to provide benefits to the customers and win the hearts. It’s content is emotion based that convince the customers to buy the product.
Before making a purchase, b2b buyers usually asks for the guarantee of their investment, questions if the specific service will support the company while the b2c customers want to be certain that product will fulfill their personal necessities. In conclusion, the b2b marketing is based on reasoning about services while b2c promotions are on emotional level.
The Marketing channels
In the both kinds the advertising channels includes,
- Content marketing
- Influencers
- Emailing
- Review through PR
- Social media marketing
- Advertisements
The Content marketing includes videos, blog, editorials. Etc. The influencers are the professional people who review the product hence attract more customers with it. The marketing email is s written pitch is sent through the internet to the audience. The PR review is similar to the influence marketing as the person is sent a package including product which they review and uploads on their channels. It fascinates the followers of the specific influencer’s hence more get brand’s awareness. The social media promotion is the most effective and used over the entire globe. It contains advertisement on different media platforms and runs ads of the company. The advertisements also run on the main stream depending on the budget of the firm.
Conclusion
The both b2b and b2c models works on the similar characteristics but with different purposes.