Influencer marketing is growing in demand for branding, sales, and traffic. Undoubtedly, it has the potential to deliver you the desired result when it comes to online reputation management. However, do you know that influencer marketing significantly impacts customer buying decisions?
Customer buying behavior plays a significant role in sales conversion and calculating your ROI. However, it’s interesting to note how influencers can impact customer buying behavior.
Customer behavior is also changing with changing tastes and practices on digital platforms. So, before you strategize influencer marketing and get its benefits for your brand, you must check out the 2022 predictions for changing customer behavior.
According to research by MuseFind, 92% of consumers follow the recommendations of influencers. They trust influencers more than advertisements and celebrity endorsements. So influencers play a significant role in building trust and improving customer behavior.
Now, there are multiple reasons why influencers affect customer buying behavior and why you must think of collaborating with a professional & logit influencer for branding.
Quality Content: Influencers build a strong userbase with years of hard work. It means the viewers who follow an influencer trust their content and want to get more such content in the future. This builds the influencer’s reputation, which can be used to recommend any product and engage customers to buy/try them. Influencers who always deliver quality information have a high conversion rate compared to others.
Expert of One Niche: Influencers who regularly provide content on a specific niche are ranked as experts in that niche. Hence, followers/viewers have a strong belief in their recommendations. On the other hand, celebs are paid to endorse any product. Nowadays, customers are educated to differentiate between a paid endorsement and a genuine product review. That’s why influencer marketing has a high conversion rate and better customer behavior. E.g. Lindsay Detwiler is a USA Today Bestselling author, who can suggest you the best book to read depending upon your taste.
Practical Comparison of Multiple Items: Genuine influencers always consider comparing multiple products together to find which of them are worth buying and which one you should ditch. This on-screen practice gives transparent information about various products and helps customers to choose the right product for their purpose. In short, a head-to-head comparison followed by product recommendation compels customers to make a buying decision and boost sales.
Always Recommend Personally Tested Products: An influencer always creates videos around what they are passionate about. Moreover, they use various items available online and always recommend the one they like using for weeks or months. Genuine influencers never recommend low-quality products to their followers in exchange for money. In short, the recommendation of the right items has a substantial impact on how customers make their buying decision.
With that said, you better understand how the customer buying experience can be improved via influencer marketing. If you are a newbie and planning to allocate a marketing budget for influencer marketing, you should leverage customers’ behavior.
However, in the race of getting the expected ROI from influencer marketing, it’s crucial to put your efforts into searching for the right influencer that creates content related to your niche and has quality followers.